Voice technology is poised to become the next big
thing in marketing. Nowadays, there many speculations around how voice tech
will transform the way we do business. Just as social media and smartphones
have become permanent fixtures in the digital marketing world, voice technology
will soon be a primary part of life. With voice search getting tremendous hype
in the marketing world, brands must incorporate voice search in their marketing
As a marketing professional, you need to stay on the
cusp of emerging voice trends and learn how voice search will influence your
In this article, let’s dive into the world of voice
and explore everything marketers need to know about voice in 2020.
#1: Voice Search: The Next Big Thing
Over the past few years, the application of voice search in marketing has been
record-breaking as people can easily Google
with voice search. There’s no doubt that voice search will become the next big thing in the marketing world.
Today, customers use voice assistants to perform everyday activities in a
smarter, faster, and easier way. As such, the voice tech will continue to gain
momentum over the coming years.
#2: Gain Advantage with Voice Search
As two out of five, young customers use voice applications like Alexa, Siri,
and Google Assistant, the right time to gain a strategic advantage with voice has arrived. Today, customers can
easily Google with voice search.
Therefore, keeping pace with this rising voice trend is a necessity.
With the limited number of voice apps currently available,
now it is the perfect time to take advantage of voice tech. Much like your
website domain name represents your brand’s core component, the same type of
registry is expected for voice in the coming years.
#3: Use Voice Search for Personalized
Customer experience has come to the forefront of
marketing. You may have come across ads that are related to your recent
searches. It denotes that we have entered an era of hyper-personalized customer
experiences and advertising. You must be wondering what the role of voice in
content personalization is. The fact is that voice search can take personalization to a whole new level.
Voice provides marketers
with the capability to interact with content and advertisements via a verbal
feedback loop that has never before existed. Alexa and Google Assistant even
make suggestions and analyze data to make voice app experiences even more
personalized to their audience. Even customers can easily use Google with voice search nowadays. It’s hard to ignore the voice in 2020 and beyond.
#4: Give Your Brand a Unique Voice
With the proliferation in the usage of social media
in marketing, creating a brand voice has become more critical than ever to stand
out. With a unique brand voice, marketers
can build connection, establish trust, and create a memorable image of their
brand in the marketplace. Finding your tone of voice begins with knowing who
your audiences are and choosing the right language to reach them.
#5: More data Creates Better Strategy
What we have learned from social media over the last
decade are that data matters. Marketers
who’ve access to more data on their customers can provide personalized and
targeted advertisements that drive conversions. With voice, marketers can understand what someone
said, when they said it, in what context, and can easily extract the emotional
intent from what people say.
#6: Incorporating voice to Generate Double Revenue
There’s no denial of the fact that voice search in
2020 is on the rise. Courtesy goes to Google
Voice Search. Today, voice apps help users carry out commands, search the
web, and control smart home devices. Also, leading companies are capitalizing
on the voice to improve interaction with customers.
While the usage of voice in 2020 is on the rise, it brings about new challenges. With
voice, people can interact with search queries differently. So, marketers will
need to incorporate voice in 2020 to
gain a strategic advantage efficiently.
Today, voice apps such as Alexa offers the ability
for users to make purchases directly through the voice assistant. Don’t get
left behind when people can even easily Google
with voice search. Keep pace with the emerging trends and capitalize on
“the next big thing”.
Indeed, the six things mentioned in this writing
will help you understand the importance of voice in the coming years. Voice is
going to change our reality and how we accomplish day-to-day tasks radically.