For months, even years, you work hard to rank your site for
relevant keywords. And that hard work is done with the knowledge that there is
no guarantee that your rankings will rise or even maintain. It’s even scarier
that you could end up losing years of constant, hard work in seconds. So,
what’s wrong with your SEO?
Conducting a regular SEO evaluation enables you to identify
your campaign’s fine points and what’s wrong with your SEO and make required corrections
to optimize results. With proper working search engine optimization, you can
bring in potential leads and site traffic.
In this article, we’ll discuss the usual search engine
optimization mistakes you may experience and enhance your search engine
So, if you’re wondering what’s wrong with your SEO, here are
some usual search engine optimization mistakes you must avoid to ensure your
SEO campaign effectiveness.
#1 Practicing Keyword
You may think that using your keywords a lot will heighten
your content’s rankings on Google and other search engines. But too much
keyword usage or overstuffing will make your content as spamming practice. And,
if your content is identified as spam, it will become ineffective and will hurt
your SEO rankings.
#2 Wrong Keyword
The incorrect choice of keywords will drop your content to
the base of search engine rankings. If your content is top-notch and neglects
to use the right keywords favored by users and search engines, it will become
ineffective. To make sure you apply the relevant keywords, use optimization
tools such as Google Trends and Google AdWords Keyword Planner.
Plagiarized or Duplicate Content
Sharing plagiarized or duplicate content on your site will
make it an ‘outcast’ to search engines. Invest in creating original and
relevant content to enhance the performance of your website. Ensure to post
informational, relevant, and error-free content to increase the reputation of
#4 Unwilling to
Invest in Mobile-friendly Website
The bulk of Internet users these days use their mobile
devices to access and absorb content. Your rating on search engines will be
seriously impacted if you ignore to make your website mobile-friendly. To avoid
a potential drop in your ranking, test your website is compatible with mobile
#5 Linking to Low
Quality or Irrelevant Internal and External Links
Your usage of external and internal links also impacts the
performance of your content’s SEO. Ensure your internal links are relevant to
your content. Also, use well-ranking and reputable websites as external links.
#6 Unwilling to
Leverage Social Influencers to Share Your Content
While posting your content on social media, you must
consider utilizing social influencers to promote it. Having an influencer
sharing your content will gain instant attention while having them upgrade your
content to improve the search engines’ visibility significantly.
#7 Absence of SEO
Performance Analytics and Monitoring
Failure to analyze your content performance leaves you in
complete darkness about how your SEO campaign performs. You can use Google
Webmaster Tools and Google Analytics tools to monitor and analyze your campaign
#8 Not using Title
Tags, Image Tags, and Meta Descriptions
These search engine optimization factors are essential to
search engines while crawling for content. Ignoring to include these necessary
elements will hurt the reachability of your content.
Here are the steps you can take to solve whatever is wrong
with your SEO and do better at the search engine rankings:
#1 Assess the
outcomes of your SEO analysis
Your audit report will unveil what’s working well and what’s
not in your marketing campaign. Evaluate the results closely and discover the
areas that require prompt actions and concentrate on them.
Plus, find the elements that significantly impact your search
engine optimization and enhance or optimize them if needed. The essence of your
evaluation will define your overall campaign’s success.
#2 Develop or Tweak
Your SEO Plan Depending on the Results
Redesign your campaign to eradicate the errors and improve
performance. If you already have a plan, implement your solutions to solve your
errors. And, if you don’t have, it’s time to create one.
There are various steps to developing an SEO marketing
strategy, and these steps include:
your target market
#3 Implement Your
Redesigned Strategy and Adapt Moving Forward
After your plan creation or redesign, you are required to
execute it to determine its productiveness. Make sure to evaluate and monitor
your campaign’s performance regularly. This way, you will know instantly
whether your solutions are working or not.
Search engine optimization is a prominent element of content
marketing operations. Learn what’s wrong with your SEO and the things to avoid
and implement accordingly. It will help optimize your content and resolve
whatever is wrong with your SEO. Additionally, know how to modify your content
to ensure that it performs the way you have envisioned.