A to Z of Virtual Conferences

Now is the time when most of us are doing
our shifts online. Be it socializing or online shopping, the internet has
become the closest resort for all our needs. The kind of revolution  evident today has also changed the way we
interact and share ideas-both personally and professionally. Many professionals
are choosing online platforms for organizing various online events or TED
talks. 

In this context, virtual conferences
are gaining popularity as an alternative to real-world events. Such conferences
are very feasible as they can be hosted from any site. However, arranging a
virtual conference is not a cakewalk, and a lot of hard work goes into it.

Let us understand what consist of a
virtual conference and how it works. 

What
are virtual conferences?

Virtual conferences are a step ahead of webinars. They contain more moving parts, more speakers and thereby ensure better networking opportunities. They offer excellent flexibility to attendees.

Those who are attending a conference
just need to boost up their system. Tools like ONPASSIVE’s O-Connect makes virtual
conferences absolutely easy. One can monitor the performance of the conference
and can assess the effectiveness of every presentation. It provides bookmarking
option so that participants who cannot watch a long session in a single stretch
can watch it later according to their convenience. 

Events of the virtual conference can
either be open or closed, but they are exclusive. They can also be archived for
future references. HubSpot’s Inbound Sales Day, Agile Government
Leadership, and BogCommerce’s Make it Big are some of the examples of online
conferences.

Importance
of virtual conferences

You might opt for virtual/online conferences for the following reasons: 

  • They are budget-friendly in comparison with real-world events. A real-world conference cost you hefty amounts for space where you host an event, high-quality speakers and other arrangements. These costs reduce considerably with online conferences.
  • A successful virtual conference helps your business with brand awareness. It provides a platform for people to know about your brand, thereby gaining authority in a given field. 
  • Apart from growing awareness, a well-run conference help you fetch new
    followers. If you become successful in throwing a memorable event for the
    audience, they tend to bring their friends along with them for the next event.
    In this way, you can increase the strength of forthcoming events by running
    current event efficiently. 
  • With the conferences arranged in the real world, you need to keep a tab
    on the number of attendees. There are limitations of space. However, with an
    online conference, there are no limitations of space. You need not worry about
    logistics. A web page can occupy millions of attendees all at once. 
  • A virtual conference doesn’t require thousands of attendees and grand
    stages with custom sets. They are the meetings of like-minded people who share
    common interests and beliefs. 
  • They have a lesser risk of any catastrophic failure as they include
    lesser cost and lesser logistic requirements.

Key
requirements of Virtual Conferences

The online conference cannot get away
with logistic requirements as digital events need digital work.

Firstly, speakers play a major role.
If conferences are arranged live, then sustaining speaker’s quality throughout
the event becomes crucial. Organizers need to make speaker’s provision early on
and plug them in advance of the event to avoid any mishap. 

A virtual conference might not require a physical location, but it does need to be found on the web. Online events must be designed with a precisely structured online venue so that users can reach out easily. While video conferencing tools like O-Connect help to arrange for live events it enhances attendee’s experience as well.

Maintaining video quality is equally important; otherwise, attendees will lose interest sooner. ONPASSIVE’s incredible video recording feature, O-Capture is now available to help you intensify the quality of videos and make them more appealing to your viewers. Now be more interesting and appealing to your audience with O-Capture .

While making video, you are presented
with two choices if you want to host them on your site or on a platform like
YouTube, a third-party platform. While on-site events require attendees to
visit your site for an event, they tend to fetch lesser people. 

Also, pre-recorded videos or live
broadcasting is another major decision you have to make. Although pre-recorded
videos appear more professional, they lack real-time viewer engagement. 

Live videos bring in real connection
by bringing the audience together in real-time and letting them ask their
questions in the given moment.   

Promotion
and why it matters for virtual conferences?

Promotion is a major aspect of
virtual conferences. You need to promote it to let people know about it. 

Email marketing is the easiest way
for promotion. If your website contains a mailing list, all you have to do is
send out emails informing people about the event. 

Social media promotion has become inevitable today. Exploit popular social media platforms for facilitating networking with like-minded professionals. Also, your guest speakers can promote the event on various channels.  

Concluding Thoughts

Virtual conferences have come forward
as an opportunity presented by wide internet connectivity. With its benefits
like less cost, lesser logistic requirements and other possibilities, online
conferences also require lots of work. If everything goes well and you are able
to organize a successful event, all you have is amplified results. You can
build community online and impart the influence while also ensuring
professional growth.

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  • ONPASSIVE
  • ONPASSIVE
  • 22 April, 2021
  • –>

  • 429 Views
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