The world is moving
on, based on marketing ideas & Advertising strategies. Businesses are
showing their real worth of potential by showcasing their work process and business
ideas to projecting the face value of their working system in the market to
implement advertising and brand management of their company. Also, to make
people persuade towards their goals and vision to society through marketing and
How are advertising
and marketing communication impacting society?
A brand was created 83
years ago like Colgate! But still, it’s running its activities, and out of 10
people, eight people knew about Colgate. It’s all because of the marketing strategy
through advertising medium, i.e. advertising communication.
How is Advertising and
Brand Management Critical?
Organizations and many
big businesses are spending a massive amount of their investment in advertising
and brand management because that is the only point where any organization can
put their products in the eyes of their target audience.
Impacts on society through Marketing & Advertising on Social media
activities in the daily lives of people is becoming a part of marketing and
advertising strategy. In social media, we can see for every five posts, and
there will be an advertisement backup and motive to purchase or buy a service.
We can see those Facebook ad campaign, LinkedIn marketing solutions ad
Ad campaigns motivating people
Real estate ventures
usually make these ad campaigns on specific dates where their target audience
will be online like on Sunday. They will make their audience to see and
persuade to buy their real estate ventures through a search advertising
Brand building relationship with its customers
brand, Apple, is providing its customers with the assurance of great innovative
features equipped with a lot of security features guidelines. And it is the
top-notch in every phase coming from design to display, features to
performance, overall a great smartphone which denoting the brand loyalty of its
customers with its quality innovation projecting through its advertising and
The direct impact of marketing and advertising on society
Any business requires
a marketing strategy or advertising medium to introduce their business in the
market. For example, if we observe a regular vendor shop on the street, that
shop will procure the market of that locality itself. If he tries and open a
website and starts advertising activities, then there are chances of people to
know about that Vendor shop, by that he can reach a higher number of people.
The point of perception of advertising will make any business go in the long
run with a higher number of customers and colossal market acquisition to reach
Marketing and advertising create chaos in society.
Many of us know when
something is created, and that can also make it to use for destroying. These
destructions can lead to market losing, ethics and morals of the company and
maybe shut down of complete activities. For example, Nestle products are banned
for some months cause of the bad quality of their food products like Maggie
Noodles. It created a negative impact on society; after that, they have changed
their quality and gained their market again with suitable promotional
activities and turned people to believe the brand.
Leading to the end, how society impacted with marketing and advertisement.
It is clear that
Marketing and advertising activities impacting society in a multi-dimensional
way, where customers know brands from their origin. Brands were creating the
value of their products through marketing and advertising mediums to let their
customers know about their products and services. Establishing a value
enhancement of product through reviews matching the customer need, and creating
the same service resembling the end-user requirement, the power of marketing
and advertising, creating a significant impact on the society.