The world is moving
faster, and time is an essential thing in everyone’s life. To make them
attentive towards our brand or business, we have to do something more
interesting that grabs many people’s attention in social media platforms. The
engaging audience is the most crucial thing in social media; it will be only
possible when we use creative stories, yes! Social media stories act as the
medium to create more engagement in social media platforms.
Instead of a lot of
content posts, we can use stories to convey a small version of a brand’s big
story. These stories are more engaging and short and brief; they will stay for
only 24 hours in the social media platform.
Social media stories
are interactive; this feature came into existence in the Snapchat. Fifteen
seconds short videos, pictures, GIFs, and ability to interact in a new way with
AR made stories famous. Later on, this feature has been adopted by Instagram,
followed by Facebook; it became even more popular. Whatsapp adapted this
feature later on to become a way to communicate unique contents.
The use of stories
leveraging the business, in the long run, let us discuss in detail.
Why Social Media
Stories Became a Part:
As per a survey by
2021, there are expectations like 5.11 billion mobile users worldwide will be
going to exist as unique users.
It is clear and
crafted that every business must and should perform its activities based on the
prevailing trends going on with the smartphone revolution. Businesses must and
should optimize their contents as per the mobile platforms to convey their
message to the people through social media stories in a vertical format suitable
for smartphones. Stories are the simple format for smartphones they have
developed to operate in a vertical structure of images and videos.
The vertical format is
considered as the full-size screen format; they are truly immersive and
engaging. We can leverage our business by enhancing our activities and engaging
with our customers quickly.
Engagement is enhanced
Communication is the
foremost important thing in the present social media trends, and stories act as
the great medium to enhance, boost, and engage with an audience. It is the
essential tactics of business to easily reach their audience that win business
over customers. Here are some tips and tricks helpful for creating great
stories on the news feed on social media platforms.
Creating a brand is a
significant factor which every business desires it. Making imprint of the
company in customers’ minds is what business feels it as a brand, and stories
are apt to create such feel by making customers part in their interactive polls
go around in the brand’s social media platform. Stories allow people to
participate and make it memorable for the customer and businesses will get to
know directly about the view of their customers efficiently.
Forget About Missing A
Brands can take
advantage over fear of missing a post or content on their Instagram feed on a
particular day using stories. Social media platforms are made for an engaging
audience, and that engagement is what makes brands attract the audience. After
24 hours, stories will disappear from their feed; they give the chance to
provide information more shortly and briefly. Even brands can put offers and
discounts by providing countdowns on their feed with stories.
Brands can leverage
this option to create more engagement and excitement in their audience from
time to time, and there will never be a way of missing out any information for
Stories Act As The
Different social media
platforms make other features of stories to make more significant interactions
with their audience; these features act as the most prominent features make
them more engaging; let’s discuss some of those features.
- While posting a story, we can add a location tag or sticker. These location tags will make our audience to know about a particular place by just tapping, and it will be cool for people who want to explore. These locations might be a restaurant or hotel, or a famous monumental place etc.
- Text: Story is not only about an image or video; we can also customize our stories by adding apt text and convey many things about photo or video.
- Stickers, Gifs and Emojis: when we use stickers, gifs and Emojis the visual representation will be enhanced and people will get more interest towards the stories, as they are becoming creative.
- Website links: If a business or a brand has 10000 plus followers on Instagram, they can share the stories’ website links. They can navigate their users to their websites easily.
Businesses can utilize
the best features of Instagram and other social media platforms to enhance and
encourage their customer interactions in a more significant way.
Script the Inside
Process with Stories:
We see news feed on
Instagram or Facebook they last long forever, but if we see stories, they are
24 hours later on they will disappear. Stories share more personalized contents
which act the source for the original content.
When we post stories
in the social media, it should need to be a support system for the original
post and stories must be a reason for people to look at the original post on
the feed. In simple words, Stories are the supporting system for running or
boosting our social media presence.
Social media stories
are engaging the audience, and it is one of the sources for connecting people.
Here we find funny posts and entertainment factors will sustain people to spend
their time. For all these reasons, mobile screens are the gateway for the
audience to welcome.
Stories are highly
interactive and make to reach a broader audience. That is why it has become an
essential element in building a social media marketing strategy and allows a
brand to stand out in the competition.