How Ai Is Changing The Game Of Content Marketing

With the advancement of technology, the role of AI in content marketing is becoming more prominent. With the increasing demand for online businesses, many companies invest in AI-based tools to improve search engine rankings and boost business profits. Many content marketers are already using AI in their content recommendations to help people find the websites that they need.

Artificial Intelligence is aiding content marketing in many ways, from using Business Intelligence to Natural Language Generation (NLG). While the NLG helps provide logical text using AI, Business Intelligence enables marketers to examine the users’ data and understand their intent and generate the content based on these insights.

One way that marketers can use Artificial Intelligence in content marketing is to analyze images to detect keywords. For example, if an image is used to illustrate a particular idea, then this can be analyzed using Artificial Intelligence. Of course, we can do the same analysis for text links as well. 

The idea behind this is that when someone looks at these images or links, they will want to know more about the topic. This gives marketers an excellent chance to target specific clients who are most likely to purchase the product or service being offered.

Most content marketers are already aware of the importance of utilizing advanced tools such as Google Analytics. However, the trick for content marketers is to figure out how to use these tools to their advantage.

The Role of AI in Content Marketing 

The role of AI in content marketing is increasing with the advancements of technology. It is helping marketers to accelerate the process of content marketing and enable them to create an effective content marketing strategy to boost their productivity and profits. 

The following are few ways that show how AI is playing the role of the game-changer in content marketing:

Using Predictive Intelligence to Generate Unique Experiences 

Predictive intelligence helps marketers keep their business structured while enabling them to understand the demands of individual customers. It is also helpful to personalize the content based on customer’s needs and interests.

Predictive intelligence provides marketers with key insights into what content to use for a group of customers by understanding the customer’s journey. Through predictive lead scoring, marketers can generate content that users are more likely to engage with.

This way, AI-based content marketing enables business organizations to plan content for their digital marketing campaigns in a way that helps them get better results with an increased level of user engagement.

Curating Content with AI-powered Insights 

Delivering and curating engaging content can be a challenging task for marketers. However, with AI-based content marketing, companies can use AI-based content tools, which helps them research and identify the most trending topics.

Marketers must create or design content that is both relevant and engaging at the same time. Artificial intelligence enables companies to deliver the most relevant content at each stage of the marketing funnel.

The AI-based algorithms help collect critical audience data in a hassle-free way and boost audience engagement in a hassle-free way.

Optimizing Content for Maximum Value 

The role of Search engines in Search Engine Optimization (SEO) is becoming more crucial, and the influence of AI on SEO enables marketers to think about how different elements of digital marketing can be used together to achieve organizational goals.

Social media marketing, data tracking, social media marketing and content marketing can be transformed through an SEO lens, and AI-based content marketing can be employed to enable each component of digital marketing to increase the page ranking.

Data-driven Insights for Intelligent Strategies 

The majority of content marketers rely on AI in content marketing today to build a solid content strategy. Artificial intelligence helps them by providing data-driven insights by analyzing their content performance data, providing suggestions and recommendations on trending topics, and forming a solid content strategy.

Therefore, AI-based content marketing strategies provide companies with data-driven insights, which leads them to develop more creative content.

Natural Language Processing for Content 

AI-based content marketing uses various applications, from productive descriptions to chatbot text conversations and creative text. Natural language processing (NLP) uses Deep learning to understand human language and helps marketers process natural language generation to motivate more readers.

Artificial Intelligence is changing content marketing by having a strong influence on generating and curating content while saving time for marketers and boosting their efficiency.


Developing high-quality content as a part of content marketing is not an easy task for companies. AI in content marketing helps to automate the process of creating appealing content with automated and data-driven insights. 

AI-powered content can act as a game-changer for businesses. Therefore, marketers need to understand the power of AI-based content marketing and aim to offer personalized content to the audience to succeed in their content marketing efforts.


  • 22 June, 2021
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