How to Adjust Your Online Marketing Strategies for the ‘New Normal’

The world is witnessing massive changes owing to
the COVID-19 pandemic. It has even impacted all significant sectors of the
economy, and the marketing landscape is no exception. COVID-19 pandemic has
also changed customers’ needs and requirements.

Today, people are majorly focusing on reducing
optional spending and increasing savings for immediate medical expenses. As a
consequence, things are getting complicated for marketers and business leaders.
Marketers are facing large difficulties in turning prospects into valuable
customers with their traditional online
marketing strategies.

To gain a strategic advantage in these
unprecedented times and succeed in the post-COVID-19 era, marketers will need
to make the right decisions and develop innovative strategies. Many small and
medium-sized businesses have already adopted the right goal of digital marketing strategies to maintain an
online presence. However, some traditional retailers are still wondering how to
transform online and get started with online marketing strategies.

If you have not switched to online marketing yet,
you are already behind your key competitors. Let’s look into some of the
powerful online marketing
strategies to get ahead of your competitors.

Online Marketing Strategies
to Strike the Right Goal during COVID-19 Crisis

Social Media to Alleviate
Business Disruption

As most people are working remotely nowadays,
internet usage has increased dramatically. Recent studies show that people now
spend nearly double the time on social media than the previous year. Have you
ever examined why there is such a massive spike on social media? People are
finding social media as one of the best ways to combat the isolation of social
distancing. As such, businesses must adopt the right goal of marketing strategies to reach the target

Nowadays, companies in industries such as
education, e-commerce, CPG, and healthcare have made social media a part of
their online marketing strategies.
Social media has helped businesses to reap more incredible benefits and gain a
competitive advantage in the digital marketplace.

Incorporate social media into your online marketing strategies and
grab your audiences’ attention and build trust. This right goal digital marketing strategy
will enhance brand presence and improve customer loyalty.

Other right goal digital
marketing strategies include:

  • Create
    engaging video contents
  • Identify the
    best social media channel
  • Produce
    content that resonates with audiences’ interests and preferences
  • Use paid
    social media advertising

Build a Solid Online

As traffic and conversions have drastically
decreased due to the pandemic, brands must build new online marketing strategies to
maintain an online presence. To build a substantial brand presence and drive traffic,
you will need to start from basics like search engine optimization or SEO. The
primary tactics of SEO must be applied to the website, such as optimizing the
content using keywords, removing duplicate content, updating meta-descriptions,
and more. These fundamental online
marketing strategies related to SEO will help brands stay ahead of
their competitors and better position their website on Google search engine.

There are chances that organic traffic will
decrease for your main keywords. You can adopt other innovative online marketing strategies, such as
producing content related to trending topics in the market.

 3. Increase Pay-Per-Click or PPC

People are highly active in social media nowadays.
As a result, there is a dramatic increase in the usage of the internet. So,
this is the perfect time to get more clicks and engagements for your paid ads.
Paid online marketing strategies give
double outcomes than organic right
goal digital marketing strategy. Therefore, brands that make excellent
use of paid online marketing
strategies will gain more investment returns. However, there are
various types of pay-per-click advertisements. 

The success of PPC advertisements differs from one
brand to the other. Therefore, before finalizing PPC as one of your
primary online marketing
strategies, they need to measure performance efficiently. Various tools
can help brands to track and measure the outcomes of all online marketing strategies and
campaigns. Make use of advanced tools to keep pace with market changes and make
changes in your online marketing
strategies whenever required.

Before getting started with pay-per-click

  • Define the
    advertising formats you will be focusing on
  • Conduct demo
    campaigns and measure the results
  • Decide on the
    total budget for paid online
    marketing strategies
  • Use marketing
    automation tools to track campaigns


As the COVID-19 crisis is continuing, it’s high
time for brands of all sizes to adapt to this new normal. Many businesses have
already adopted the right goal of
digital marketing strategies to ensure business continuity. So,
ignoring the right goal of digital
marketing practices will lead to huge losses for businesses. 


  • 24 September, 2020
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