How to Create Value for Your Sponsors Through Virtual Events

The worth of your event rotates
around building an organic environment (hybrid or virtual) where sponsors and
exhibitors can reach prospective customers, and attendees can find insights,
identify opportunities, develop relationships, and obtain solutions for their
businesses.

To make this happen, you have to
design fun activities, intuitive learning experiences, and networking
opportunities for virtual attendees. In doing this, you’ll also generate roads
for your sponsors and exhibitors to pass on their message and portray their
offerings to attendees. It gives sponsors maximum brand awareness and
leads the attendees to take particular actions.

Consider the below-mentioned tips to
generate real value for sponsors and exhibitors in your hybrid or virtual
marketing
 events:

● Generate maximum brand
awareness
 before, during, and after the event

● Improve lead generation
opportunities for sponsors and exhibitors

● Present abundant access to data
insights

 

Generate Maximum Brand Awareness at All Event
Stages

Your sponsors and exhibitors are
partners to your event success, and one of their primary considerations when
envisioning sponsorship is brand awareness. You can
generate value for your partners by including a substantial amount of brand
awareness
 in your event marketing. This can
be incorporated at various points in the timeline of your event.

Post-event Surveys: While sending out post-event surveys,
include sponsor’s logos in the survey home and completion pages. You also can
send out surveys to the attendees on behalf of your sponsors directly.

Additional Content: Generate on-demand content that can be
sponsored by your partners. Such content can be made accessible to view or
download. And, the content will set some sponsored promotional content.

Push Notifications: Send out push notifications through the
mobile event app to update or make announcements. You can specify a sponsor or
incorporate their logo into the message.

Improve Lead Generation Opportunities for
Sponsors &
Exhibitors

Apart from brand
awareness
, you also can produce ample opportunities for improved lead
generation for sponsors and exhibitors. Accomplish this by presenting various
channels for lead generation on your event platform. Consider executing the
subsequent ideas:

Virtual Booths

A virtual booth enables attendees to
have one-on-one meetings with the sponsor’s employees to see their offer. When
correctly set up, a virtual booth can be an excellent opportunity to pitch to
numerous attendees. Virtual marketing events may be
pre-scheduled by employing a mobile event app. Also, it can be a scroll-through
virtual exhibition hall where attendees can get prompts to check-in to an
accessible booth to meet with a representative.

Live Prospecting

Implement matchmaking algorithms
based upon user data and actions on the app, and the event
marketing
 platform can effectively recommend prospects to
sponsors based on their mutual business interests. The sponsor’s employees can
then send direct messages to the qualified leads to initiate a conversation
with them.

Provide Substantial Access to Data Insights

Access to data insights is priceless
for sponsors and exhibitors. It helps them make crucial decisions regarding
their sponsorship and help them follow up with attendees after an event. The
following are some critical data to make available to your event partners
during or after your event:

Access to Live Event
Analytics

While you might intend to release the
event analytics after the event, also give your sponsors live access. They will
be overwhelmed to know how the attendees interact with their ads, polls,
banners, and content. Their representatives may also be capable of making some
quick decisions based upon live trends.

Attendee Demographics

As a part of your reporting, explain
to your sponsors how many people attended your event and whether they
represented their target market. The demographic data must include location,
age, gender, education, job title, employment sector, income level, etc. It can
also include attendee’s contact information like phone numbers and email
addresses.

Registration/Ticket Sales

Present complete year-wise data on
ticket sales and event registration. This will explain to sponsors how you are
bringing in more attendees with each subsequent event.

Event Mentions

Apart from the analytics, track and
report how people talk about your event on social media and online. Track
mentions on social networks, blogs, websites, etc. You can also use Google
Alerts, Facebook Audience Insight, and your event platform for this reporting
and analysis.

Polling Results

Share the outcomes of your post-event
surveys and live polls with your partners. You can also deliberately poll your
audience on sponsor-related questions like product preference, brand
preference, and loyalty, business spending, industry trends, organization size,
etc.

Revenue Generation

Share post-event surveys to sponsors
to understand how much revenue was created through your event. When you collect
the data, you can share with all the sponsors to have data on the event
marketing
 ROI. You can also utilize such data to sell added event
sponsorship for your next event.

You can draw more event partnership
and sponsorship when you generate substantial value for your present event
sponsors. Virtual marketing and hybrid events allow
numerous opportunities so that you can tap to create maximum brand
awareness
 and more lead generation and retrieval.

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  • ONPASSIVE
  • ONPASSIVE
  • 6 September, 2020
  • –>

  • 171 Views
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