How to Engage Your Clients in a Better Way? (Without using Conventional Emailing options)

Customer
engagement is the ultimate goal of almost every business activity. It becomes
even more crucial in times when competition in business marketing is only
rising. 

 There are various customer engagement activities by which you can acquire, engage and retain your customers. Email marketing is one such activity that needs substitution in today’s fast-paced world. It is high time that your customers have to deal with boring emails piled up in their inboxes. It has shown that email marketing has an inbox placement rate of about 83%. In that, roughly 1 in every 6 emails gets placed into spam folders. Thus, customer retention through email marketing is a distant objective. 

However, there are many messaging options today that are not just upgraded but hold capacities to overcome challenges presented by email marketing.

Following are the ways to engage your customers with the help of some effective messaging tools. 

1.
Slack

Slack is a
platform where people can connect various software tools and services to
discover the information they want and thereby improve the quality of their
work. It provides a secure, well-organized and enterprise-grade interface. This
messaging platform can be deployed by any kind of business- be it B2B, B2C,
startups or B2G. 

With Slack
messaging, you can have effective communication with your employees, customers,
partners or suppliers. You can create different channels for different business
requirements on this platform. It offers the flexibility of list segmentation.
You can run it on any browser, desktop application or simply a mobile app.
Additionally, it is quicker and secure than emails. 

2.
Facebook groups

Facebook groups
are the best ways to build a community of your type- be it a free community or
a paid community. You can initiate and maintain regular communication with the
people inside your community using such groups on Facebook.

Additionally,
Facebook makes the communication interesting by offering various popular
messaging options-like Live videos, GIFs, posts, polls and many more. 

3.
Telegram 

Telegram is a
messaging app that allows you to send and receive messages (text and voice
messages) in real-time. You can use Telegram for your business to have
one-on-one personal communication with your particular employee. Or you can
also have group conversations as Telegram offers you options to create multiple
groups. You can also send and receive files in different size and format over
Telegram. 

4.
Voxer

Voxer works
on the same line as that of a Telegram. It is a free messaging tool where you
can utilize the best of text, voice, photo and video messages. You can easily
connect and communicate with the interface provided by this app. 

Further,
Voxer is one of its kind of app that gives voice live- for immediate listening
and simultaneous recording. 

5.
‘Close Friends’ on Instagram

Instagram is
growing rapidly and it’s popular especially among millennials. It is often seen
as an alternative to that Facebook. 

Though you
can’t host a free course on Instagram as Facebook it does offer exclusivity and
fun so that you can manage to keep your customers engaged. 

You can ask
your customers to fill out a short Google Form, and thereby acquire their
Instagram handles, upon signing of which you can lead them to your exclusive
content. Then, you will have to go to your Instagram Settings, click on the
option “Close Friends” and by clicking + sign there, you can start adding
new accounts to your list of Close Friends. It is not compulsory for you to
follow an account to add them to your list. In this way, you can create content
in an interesting way and monetize it too. 

Conclusion 

The ways in
which you engage your customers have a great deal of importance. Today in the
crowd of instant messaging platforms, conventional email marketing is lagging
behind. You as a business must update your customer engagement skills to retain
and preserve your customers. The above article has discussed five messaging
platforms that help you engage your customers in a better way. 

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  • ONPASSIVE
  • ONPASSIVE
  • 24 March, 2021
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