Opt for Positive Branding Not Toxic Positivity

Establishing a healthy
relationship is the first step in the creation of profitable and stable
customer relationships. The rapport shows mutual interest, and there is trust
in the relationship. Although several techniques can be implemented in the
relationship-building process, providing toxic positivity in customer
interactions will weaken the confidence and essential foundations.

The first-ever response
in individual businesses may be to send out uplifting advertisements to combat
adverse facts. Yet marketers need to be aware that they lead to Toxic Positivity. Even if customers are
looking for comfort, unnecessarily optimistic marketing can be detrimental,
ignoring the world’s pain.

What is Toxic Positivity?

Toxic positivity is
the creation of a positive-only outlook. Sure, there is strength in optimistic
thought. Yet, it’s often naive to assume that if people think just positively
and stop becoming pessimistic, they won’t encounter anger or – worst still –
have the opportunity to feel upset and convey the feeling appropriately.

How is Positive Branding
Different from Toxic Positivity?

Positive branding
usually stimulates warm feelings and responses among customers by optimistic
thoughts and sentiments. The organization delivering high-quality products or
even outstanding customer service may be attributed to good advertising because
it also goes beyond operations itself. Positive branding may include the
organization’s general opinion on political problems, opportunities for
sourcing, or social causes.

Toxic positivity is
where an organization creates highly constructive and hopeful advertising to
such an extent that it minimizes the actual human experience and is not
necessarily idealistic.

How Can Brands Avoid Toxic
Positivity to Encourage Positive Branding?

#1 Stop Hiding Negative

If you’re the one
who’s suffering, try not to ignore the destructive emotions further. Feeling
depressed, irritated, sad, and angry when faced with struggles is normal. Avoid
toxic positivity. Painful emotions are a natural part of our lives. Looking for
a balance between positive and negative feelings is what matters the most in
positive branding. The easiest way to ensure positive branding is to work on
into the bad feelings and find a way to deal with them, so you’re not going to
end up in a much worse situation.

#2 Working on Cognitive
Thinking Errors

We all have negative
thoughts that occur once in a while, and especially if you are depressed,
anxious, or stressed, we can all make these errors, leading to increased toxic
positivity. One of the most straightforward approaches to addressing your
cognitive thinking mistakes to ensure positive branding is to begin by
appreciating the little good things in your life to make things easier to get
through your most challenging struggles. You’ll be forced to come across
something you can do to change the situation. Take your confidence to look at
your troubleshooting choices to implement positive branding effectively.

#3 Identify the
Organization’s Values

Values should be the
organization’s pillar, not hidden away anywhere in a folder somewhere to avoid
toxic positivity. If you’re serious about preventing toxic positivity, then
it’s time to put your values first. There can be more than just a list of a
document’s feel-good words. The costs should be the community under which the
company lives, breathes, and works together. Especially in today’s environment
where society is desperate for consistency and reliability, positive branding can
help a brand make or break its image.

#4 Let Your Personality Lead

Now it isn’t the ideal
time either to be formal or professional. Vulnerability provides power. Let the
customers know the uncertainty and evolving times affecting you and the
organization. Be honest on what you stand for, and prove how much the business
succeeds amid the chaos. When you humanize your brand, positive branding becomes
less-complicated and more genuine. It’s much more critical for the clients to
connect and empathize.

#5 Build a Virtual Community

Finally, take to
social media and start interacting effectively. Communicate through your values
with your clients, employees, customers, collaborators, and your community. It
is a culture of yours. In challenging moments, even though we’re emotionally
distancing, we’re drawn to the thought of getting together. Building up the
online network and positive branding will only boost the optimistic identity
and support the whole team and emotionally bring everyone together.

In a world characterized by confusion, there is no denial of the value of positive branding. But you can identify obstacles by determining who you are and what you believe in, and better consider the pain points of your customers to ensure successful, positive branding.


By adopting a few
positive branding strategies and the team, and as you begin your path into a
challenging year, your organization will benefit from this approach and achieve
success. The lesson here is to stop considering how the consumer feels and to
show empathy.

Step into your
customer’s shoes and believe what it is like at the moment to be them and think
accordingly — without attempting to oppose the way they feel at the moment.
Accept and Allow. You never know when someone else’s going to try to do the
same for you.


  • 14 September, 2020
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