Proven Techniques to Market a New Product/Service

When it
comes to market a new product/service for your business, it seems like there
are endless options in the market. It can be tough to figure out where to start
and which means of promotion will be effective for your business. There are
many efficient yet cost-effective ways to promote your business’ products and
services. What works may depend on your business, industry, offerings, and

Take a
look at these effective techniques below and find out which ones make the most
sense for your business.

Offer Your Loyal Customers an Exclusive

Your loyal
customers play a key role in promoting your products and services, because they
are most likely to not only purchase them, but also promote them to their
networks. Give an in-person, private, or virtual pre-launch party to your loyal
customers through an online tour, demo or preview. Or you can even send a
special invitation to test your product/services out and give feedback. These
exclusive offerings to loyal customers bolster how much you value them and also
help in retaining their loyalty.

Have a Special Introductory Offer

than just launching your new product/service, you can introduce a special
introductory deal with it. Such deals can be anything:

  • Reduced-rate bundle or package.
  • Discounted pricing
  • Vouchers or coupons
  • Joint promotion with a complementary business
  • Buy one get one free offer
  • Free gift for every referral

your promotion offer is, be sure to emphasize that it won’t last long.

Go for a Social Media Contest

media contests are a fun and easy way of connecting with customers and
prospects and increasing fans/followers. Facebook contests are capable of
garnering an average of 34% new customers per campaign, which is a great way to
boost organic reach. Apart from Facebook, social media platforms like Instagram
and LinkedIn are also great means for promoting new product/services.

Spread the News Via Email

Around 82%
of consumers tend to open emails from businesses, and around 76% of email
subscribers make purchases from an email marketing message? Email is a
cost-effective channel for getting the news out about your new product/service.
It makes a great incentive to get your subscribers signups in the first place.

Write a Blog Post

blog posts related to your new product/services is a great way of marketing a
product. When promoting your new product/service, you may not have a landing
page to redirect your customers. In this case, your goal may not be to attract
more customers, but to keep your existing customers engaged, or to re-engage
dormant customers. Having a blog post on your website written on the newly
launched product/service is a great way to tell them about the product’s
features and benefits etc.

Host an Event

Events not
only make your customers excited about your new launch, but can also attract
new prospects personally engaging with you or your employees – a great way to
convert them to customers. Such events don’t necessarily have to be fancy and
super organized; something like an open house or an info session will also be
effective in marketing a new product/service.

During the
ongoing pandemic, even virtual events can serve as an effective promotion tool.
You might:

  • Have a Facebook Live session explaining the
    new product/service and highlighting its features.
  • Organize a live or recorded Q&A on the
  • Call an influencer to promote your new
    product/service on social media platforms.

You can market a new
product/service effectively by ensuring that you are focusing on the key pain points
that are solved and being clear on the deliverables that you are going to
offer. Set your goal and expectations ahead of time, this builds trust in your
customers and ensures that they will not have buyer’s remorse.


  • 30 March, 2021
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