Social Media and Technology Can Fuel Your Business Growth – Here’s how

The rapid advancements in technologies have opened
up new opportunities for businesses of all sizes. Social media is one of the
technologies that facilitate the sharing of ideas, thoughts, and information. As
technologies’ scope and complexity have evolved exponentially, new technologies
have become accessible to a broader range of customers.

Access to innovative tools and technologies is no
longer restricted to large businesses. Small brands can also make use of technology and social media platforms
to drive business growth. In this article, our marketing professionals bring to
you some smart ways to leverage technology
and social media
for business growth in 2020 and beyond.

How to Use Technology
for Business Growth

Technology offers enormous opportunities for
businesses of all sizes worldwide. However, the rapid advancements in
technologies are increasing difficulties for firms to getting started with
them. Here are specific ways your business can leverage technology to improve
productivity and enhance savings.

#1: Connect with
Customers

A significant feature of technology is the ability
to communicate with people worldwide right at the fingertips. Technology and social media are not
only an essential part of an individual’s life but also his/her business.
Today, remote working is on the rise owing to the COVID-19 pandemic. As such, technology and social media are an
integral part of everyday lives. New technologies and AI-powered tools enable
marketers to send emails to their customers simultaneously. 

#2: Enhance marketing
tactics

Whatever the business you’re going to start, there
is always a need for a solid marketing strategy. Marketing is now easier with marketing
automation tools and technologies.

Having an online presence can help businesses to a
great extent. As such, companies must focus on creating a mobile-friendly
website. Thanks to the advancements in technologies. Now it is easier to build
a website with website builder tools.

#3: Leverage Technology as a tool of productivity

Running a small business demands taking care of all
tasks in an organization, from hiring to manufacturing to sales. This wide
range of functions requires organizations to employ bulk employees. However,
financial constraints become a challenge in such situations.

By leveraging technology and social media,
businesses can reduce human labor and achieve excellent outcomes. There are
several time-tracking tools and productivity tools that entrepreneurs can use
to deal with this kind of situation.

#4: Technology to
tackle security issues

In today’s digital era, security risks and
challenges are on the rise. Technology can be employed by businesses to tackle
security challenges. Using information technology, business owners can prevent
any breach of security. With active firewalls and encrypted passwords, evasion
of this critical problem, in the long run, is even possible. Cybersecurity crimes
can be reduced to a great extent by leveraging vital tools and technologies.

How to Leverage Social
Media Platforms for Business Growth

Undoubtedly, social platforms for business
growth
 are powerful strategies to drive conversions and raise
awareness of the brand. Previously, technology
and social media
were only used by customers to connect with their friends
and relatives. But this is not the same anymore. Today, social platforms
for business growth
 are utilized by B2B and B2C companies to drive
leads.

#1: Build
a presence on all social platforms for business growth

To realize success, businesses must have an online
presence. However, if you are starting with social media marketing, we
recommend starting with a few channels and increasing eventually.

While selecting social media platforms for
business growth
, brands must thoroughly recognize each social media source’s
differences and consider target customers’ needs and requirements. This will
subsequently help organizations to generate meaningful results and higher ROI.
Major B2B business owners find LinkedIn as one of the best social
platforms for business growth
. On the other side, Facebook and Instagram
work well for B2C firms.

#2: Establish a brand
persona

Businesses of all sizes must establish a brand
persona across all social platforms for
business growth
. This will serve as the foundation for enhancing social
media conversions and ROI. When devising a unique value proposition, consider
tailoring it to your customers’ needs and requirements. Facebook, Instagram,
Twitter, and LinkedIn are some of the significant social platforms for business growth.

Key Takeaways

By following the tips mentioned in this writing
piece, you can use technology and social
media
to maximize your business profitability. But, your job is not
entirely over here. You must continuously track and measure the outcomes of
your strategies and make improvements accordingly. Using different technologies
and tools, you can measure the engagement received for your posts on various
channels. Consequently, you can adjust your social media strategies for the
best possible outcome.

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