Avoid These Mistakes to get Successful at Your Startup or Business

You might have embarked on a journey of entrepreneurship with your dream startup with great enthusiasm and energy. However, you soon realize that maintaining day-to-day business activities is itself challenging and if you aren’t prepared for challenges, then you may soon fall out of the race. 

Bureau of Labour Statistics has provided data that says, over 20 per cent of
businesses fail during the first two years of their operation itself. Moreover,
around half of all businesses don’t survive after the fifth year. 

Thus, you
must avoid some fundamental mistakes to save your passion for becoming a
successful entrepreneur. Following are the seven mistakes you should avoid to
get successful at your startup or business. 

1. Not doing proper research work

writer Mark Twain had once said, “Supposing is good, but finding out is
better”. This quote is perfectly applicable to business ventures. With proper
research, you open the door for new knowledge and findings. Proper research
helps you know: 

  • The recent market trends related to your industry
  • Your customer base in a better sense
  • Marketing strategies employed by your competitors

2. Not paying keen attention to financial aspects

aspects are the crucial building blocks of any enterprise. Thus, it becomes
extremely important for you to have a comprehensive financial plan. 

comprehensive financial plan helps you prepare a budget for your business. It
also gives you clarity on how much money is at risk. And you can develop the business
plan with the available money in your hand without inviting sudden

Not paying
keen attention to the financial aspects of your business is the biggest mistake
you will ever encounter in your entrepreneurial journey. 

3. Not having a backup plan at hand

A startup has
great potential for risks and challenges. Despite having an incredible business
idea, you may incur losses at any stage of your entrepreneurial journey. Thus,
it is wise to have a significant backup plan that you can consider in
adversities. This will also give you mental stability knowing the fact that all
your resources and efforts are not at stake at the same time. Not having a
backup plan is a great risk you have to bear. 

4. Focusing more on profit-oriented results

Your entrepreneurial
journey is not about that landmark selling record you have achieved, but it is
more about maintaining that success in the longer run. While focusing more on
results or profits, you might miss on the fundamental aspects of your business.
You need to have a strong foundation for your business to propel and prosper.
Also, the business strategies you are deploying over time, kind of
infrastructure you are maintaining have a great impact on the overall success
of your business. Thus, focusing more on profit-oriented results by
disregarding the fundamental aspects of your business is not a healthy

5. Missing out on knowing the customer base

Forming a
solid customer base is more challenging for startups than established
businesses as you have to start gaining loyal customers from the scratch. The
market analysis can help you understand the kind of customers you should focus
on. If you miss out on knowing your customer base, you will soon lose your
target customers. And no business activity has any value without customers. So
prioritize your customers and retain them in a long run. 

6. Making poor recruiting decisions

Hiring the
desired people is very crucial while considering overall business operations.
You can’t simply rely on candidates’ educational or other credentials. You need
to develop a streamlined hiring process that can fetch the right employees for
your business. The recruiting team should go deeper and consider objective
factors while employing new staff. By making poor recruiting decisions, you may
incur a great loss of efficiency and expertise. 

7. Falling short on SEO content 

SEO plays a
significant role in attracting traffic to your website. It facilitates your
content to get more search results on various search engines including Google,
Yahoo, Bing etc. It boosts your website ranking while improving its visibility.
It has the potential to produce SEO content that fetches you a priority
position in the search listing. It helps you to reach more people and can establish
you as a specialist. Thus, if you are neglecting these benefits and no
optimizing your content on the blog or the website then naturally, your website
will land upon the second or third page. 


your entrepreneur journey with a great idea or budget could not guarantee you
the success you wish to achieve. While passion is a crucial driving force, you
should not miss the planning part of it. This write-up has outlined seven
mistakes you should avoid to gain and maintain success at your startup or


  • 12 March, 2021
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