Are you losing email subscribers? Are your email campaigns becoming less effective? Do you need an email marketing software solution? If yes, this article will help you.
There are various reasons if you are losing email subscribers every day. The top reason might be that you are sending out emails to people who haven’t signed up for your list or have given their email address to someone else. When you stop to think about it, you’re actually losing email addresses as you are not paying attention to your list.
As mentioned above, some people have given their email addresses to others. When you list a signup form on your website and that person submits all the details including their email address, he/ she automatically is eligible to become your subscriber. Hence you send emails asking the person to subscribe. You can also keep track of how many email addresses have been unsubscribed by looking at the report from your auto responders. Once you understand the reason why your subscribers are unsubscribing, you can start working on solutions to stop losing email subscribers.
Know and understand why you’re losing subscribers:
The first thing you should do is to understand why your subscribers are losing email subscribers. It’s one thing to add an email subscription form to your website and another thing to test that form on a test email list. If you don’t set your auto-responder series up to test different email address deliveries, you’ll never really understand why one set of subscribers is unsubscribing and why another set is getting subscriptions. Until you make this important step, you will always be chasing down subscribers that aren’t really subscribing to your list.
Non-identification of reasons for unsubscription:
The second most common reason for losing email subscribers is people unsubscribe for reasons they can’t easily identify. If someone has taken their subscription off of your list, but they haven’t specified why you can’t presume that they just went elsewhere because they didn’t like the content of your newsletter. For many reasons, people won’t unsubscribe unless they have offered a clear reason. If you don’t understand what these reasons are, you will never know why your subscriber is leaving.
Communicate in the right manner:
The third most common reason for people unsubscribing is poor communication. Make sure you are constantly communicating with your subscribers. You should send emails at least once a day, even if you only give them information about the day’s activities. This will help you understand when your subscriber has actually received your newsletter and whether or not they truly care about the information you share with them. If you make it easy for people to unsubscribe, they’ll very likely feel pressured into doing so.
Keep in Constant touch:
Another reason for losing email subscribers is that you aren’t keeping in contact with your audience. If you follow up with your audience at least once a week, they will start to trust you as an industry expert and you will gain more credibility. When they show that they trust you, they’re more likely to purchase your products or services in the future. When you keep your audience engaged, you’re much more likely to keep them subscribed for a long time.
Stand out among the Crowd:
Finally, the number one reason for losing email subscribers is that you’re making it hard for them to unsubscribe. Every single campaign that you create must be able to be tracked in order to ensure that you’re not sending emails that are automatically disbursed. If your campaigns are not easily identifiable, your subscriber base will continue to shrink.
In this way, it’s imperative that you understand how you’re going to build trust with your audience and make sure that they know how you intend on honoring their unsubscribe request. There are a number of different ways that you can do this, but the easiest is using auto-responders.